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Restructuring PPC To Improve Performance by Geography: A Case Study
When analyzing campaign performance by geography, it isn’t uncommon to find that some locations are more competitive than others. Sometimes a simple bid modifier does the trick but certain situations...
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Case Study: Restructuring Shopping Campaigns To Improve Performance
Shopping campaigns can be pretty tedious to set up, to say the least. Up until recently, there was very little functionality for shopping campaigns in the AdWords editor and there are still features to...
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Are Dynamic Search Ads Right For You? Part 1 DSA Series
Dynamic Search campaigns have been around for quite some time now and so I find myself surprised when I hear that companies haven’t given them a shot. There are many benefits to DSAs but each also...
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DSA Series Part 2: 6 Tips for Making the Most of Dynamic Search Ads
As I mentioned in part 1 of the DSA series, Dynamic Search ads can be very lucrative but they do require the same (if not more) optimizations than regular search campaigns. In this post, I’ll walk you...
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